Our Company  

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What We Do

Health – Wellbeing – Beauty

Merz Lifecare is a corporate brand of Merz Consumer Care GmbH, a company within the Merz Group based in Frankfurt am Main, Germany. We are among the leading providers of health, wellbeing, and beauty products in the DACH region (Germany, Austria, and Switzerland). Additionally, Merz Lifecare products are distributed through our partners in over 20 countries worldwide.

We develop our products in-house at our own research and development department in Frankfurt am Main. We work with around 50 contract manufacturers who handle the manufacturing process on our behalf.

Empowering healthy life and living

Our Purpose

Backed by research and an eye for what’s next, we encourage self-determined choices toward healthy life and living. From nature-based to lab-innovated, we pioneer products that are good for both people and planet.

Who We Are

Our Leadteam

Each member of Merz Lifecare leadteam leads their own team and is responsible for overseeing a department within the company.

Xenia BarthXenia Barth
Xenia Barth
CEO and Managing Director
Steven PotschullSteven Potschull
Steven Potschull
COO and Managing Director
Ronny BuderRonny Buder
Ronny Buder
Sales Germany
Felix ErmerFelix Ermer
Felix Ermer
Managing Director Brooklyn Soap
Jean-Francois JuzeauJean-Francois Juzeau
Jean-Francois Juzeau
Supply & Customer Operations
Elmar KratzerElmar Kratzer
Elmar Kratzer
Marketing
Harald LingnerHarald Lingner
Harald Lingner
Commercial Strategy & Business Development
Dr. Kerstin Meyer-LippDr. Kerstin Meyer-Lipp
Dr. Kerstin Meyer-Lipp
Research & Development + Sustainability
Franz PogatschFranz Pogatsch
Franz Pogatsch
Executive Director Austria & Country Manager Switzerland
Dr. Joachim ReineckDr. Joachim Reineck
Dr. Joachim Reineck
Supplier Management & Quality Control

Boris SchlichBoris Schlich
Boris Schlich
Finance
Carolin SchraderCarolin Schrader
Carolin Schrader
Legal & Compliance
Jessica SommerJessica Sommer
Jessica Sommer
Human Resources
Manuela StrahlManuela Strahl
Manuela Strahl
Marketing Next Generation Well-being
Nina WernerNina Werner
Nina Werner
International Business
David WohdeDavid Wohde
David Wohde
Digital Transformation
Gesundheit im Mittelpunkt
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Focus on Health

Health lies at the heart of our business and sustainability strategy. That’s why our sustainability agenda is dubbed “Empowering Healthy Life and Living – for People and the Planet.” It covers Environment (E), Social (S), and Governance (G), and zeroes in on the actions showcased in each of these areas.

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E

Environment

When it comes to the environment, our mission is clear: we’re committed to nurturing a healthy planet. Ensuring a healthy life for future generations is paramount to us, which is why this goal tops our list of priorities. To make it happen, we’re focusing on setting and reaching goals to shrink our ecological footprint. Our efforts are deeply rooted in climate protection initiatives and safeguarding crucial natural resources such as water.

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S

Social

In the social realm, our focus is on people’s health. This involves developing and promoting products that enhance health and well-being. Our efforts are twofold: firstly, creating a healthy, attractive, and inclusive work environment for our employees; secondly, engaging with society by supporting non-profit initiatives.

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G

Governance

To manage our company sustainably, we advocate for healthy and responsible growth. We maintain open communication with our internal and external stakeholders, prioritizing transparency and ethical responsibility. Our strategic focus areas include corporate ethics and transparency.

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A company with history  

Merz Lifecare

Right from the beginning, our company founder, Friedrich Merz, was dedicated to meeting people’s needs with his entrepreneurial spirit. His goal was to produce what was truly essential and outshine the competition. The outcome? A 115-year Merz success story, brimming with innovation and growth.

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1908

Founding of Merz

Pharmacist and chemist Friedrich Merz established his own pharmaceutical manufacturing company in Frankfurt at the age of 24.

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1930s

Growth & Internationalization

The company grows rapidly and expands internationally during this time. Branches are established in Berlin, Vienna, Zurich, London, and Newark, New Jersey (USA).  

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1964

Merz Spezial

Beauty care comes from within? That’s what Friedrich Merz believed in, leading to the development of Merz Spezial Dragees – a combination of micronutrients for beautiful skin, hair, and nails.

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1966

tetesept

tetesept Cold Remedy Bath is the brand’s debut product to hit the market. What makes it stand out? A winning blend of science and herbal ingredients.

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2002

Merz Consumer Care

Merz Consumer Care GmbH is established as its own business division, exclusively distributing over-the-counter products.

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2022

Brooklyn Soap

Brooklyn Soap becomes a 100% subsidiary of Merz Consumer Care GmbH, specializing in men’s grooming and direct-to-consumer business.

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2023

Merz Lifecare

Merz Lifecare replaces Merz Consumer Care as the corporate brand to reinforce the business’s focus on products for a healthy life.

4 Locations and represented in 20+ Countries Worldwide

Merz Lifecare is a corporate brand of Merz Consumer Care GmbH, a company within the Merz Group headquartered in Frankfurt am Main, Germany. The Merz Group is a globally operating, diversified company also based in Frankfurt am Main.

Merz Lifecare is one of the leading providers of health, wellbeing, and beauty products in the DACH region (Germany, Austria, and Switzerland) and has a presence in four locations. Frankfurt am Main, Hamburg, Vienna, and Allschwil near Basel. Additionally, Merz Lifecare products are distributed through our partners in over 20 countries worldwide.

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@Merz Lifecare